Introduction to Web Traffic

There are an enormous number of ways that you can make money online. Whether you are selling advertising space, selling actual merchandise, or selling information, you determine your success or failure by your ability to get people to visit your site.

 

If you started a business and put all of your advertising on the side of dirt road with minimal traffic, then you probably won’t see any fruit produced by that effort. In the same way, you want your store to be located in a busy part of town where casual shoppers linger. Your best business may come from people who just dropped in while window-shopping.

 

The key to succeeding in any internet related business is [tag]traffic[/tag]. You must find ways to lead potential customers to your front page. If you think you can rely solely on the search engines to put you at the top of their lists, then you may be setting yourself up for failure. [tag]Search engines[/tag] use a complicated formula when deciding which pages show up first. Unless yours is the only business of your kind in the world that has a web site, you probably won’t get to the top of the list. If for some reason you do, then you probably won’t stay there for very long. Corporations buy the rights to search phrases and generally pay big money for the opportunity to be highlighted at the top of the list.

 

One interesting point to keep in mind is that, the more traffic you have at your site, the more likely you are to slide up in the search engine results. The question then, is how do you get that initial flow of customers, clients, or readers to make your website a place that they regularly visit? This is the core question of this book and you’ll get plenty of answers to this question by visiting our site often.