web promotion - Young But Not Stupid - Promo Magazine

When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and his co-founders came up with a simple plan. Besides offering frequent shopping contests to get visitors coming back, a special “Madness” section of the site offers a dozen different quirky ways to interact with the brand, including dating tips, a term paper clinic, a podcast from the Moosejaw cleaning crew and a popular feature called “Rock, Paper, Scissors. At about the same time, the chain took a full-immersion plunge into mobile commerce with a mobile Web site that lets customers access and buy from its 40,000-item product line over their Web-enabled cell phones. To stay ahead in today’s fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. read more

[Tags]customers, moosejaw, marketing, industry, promo, marketers, web promotion[/Tags]