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May
30

An SEO Plan for Long Term Success

By Sam Clark

How To Get A High Ranking Website with Google

Seo strategies that work

It’s Just impossible is the feeling many get when they look into getting their website listed on the first page of Google. Many people work hard at building their website and when the search engines do not reward those hard efforts by placing your site where it belongs on the search engines, it can be pretty frustrating.


Sure, you can always pay Google to have your site show up on the right hand side through pay per click, but that is an expensive route to go. The goal is to have your site show up on the left side or main panel in the natural listings or what is called organic search results.


The [tag]Organic search results[/tag] also mean that all the traffic coming to your site is free. Webmasters all over the world are creating websites, and then having to pay google to have them show up in the serps. Now PPC is a very effective short term strategy, but the goal should be to have your listing show up in the organic results.


If you want to dramatically increase your ability to get listed with Google and other Serps like Msn, Yahoo, then these 3 things should become your main focus.


1. Update your site regularly and consistently. Google will reward you for updating your site. If your website just sits there, you can be sure your rankings will slide down into the cyber dust pile. One of the easiest ways to update your site regularly is to add a blog to your site. A properly set up blog will give you the ability to quickly add content, and Google really loves blogs.


2. Make sure your content is Unique and of high quality. This is probably the most important factor that Google considers when they rank your website. By having original, high quality content, Google will see that you are adding value to the internet and more importantly, your visitors will see this new content and they will be more apt to return. The most important factor anyways is your visitor. Build your site for based on adding value to your visitors experience and you will get rewarded by Google. Make sure you add your content in a natural way. Do not add 20 pages at a time, just create [tag]unique original content[/tag] and add this content every couple of days.


3. The third factor that will dramatically increase your rankings in the search engines is gaining backlinks to your site. Inbound links are your most important [tag]marketing strategies[/tag] that you need to focus on. Building backlinks to your site is one of the best investments of your time and Google weighs this very heavy into their ranking factors. This will also increase your traffic in leaps and bounds as your links continue to grow. A great way to do this, is to write regular articles and submit them to the top article directories on the internet. If you can land a link on a high ranking site with a PR of 6 or 7 or 8, Google will take notice of your site. Some other things you can do to get one way inbound links to your site is to submit a press release, also submit your sites to web directories. These activities all create one way backlinks that strengthen your site and bring you more traffic. Again, when building links, do so naturally. Don’t try to get 100 [tag]backlinks[/tag] in 10 minutes, it looks like spam and raises an immediate flag to google that you are trying to cheat the system. If Google thinks you are trying to cheat the system, they will drop your site into the cyber dump and you will not see visitors.


It seems that on a regular basis someone comes out with a hot tactic to quickly get your site ranked on Google. Although worth a glance, most of the time, it will be hard work, consistent posting, backlinks and high quality content that will guarantee that you will rank high on the search engines for the long term. The ones who do the three ideas that we have shared  above have remained in good standing with Google and continue to enjoy lots of free traffic to their sites.


Categories : Back Links, SEO Tips
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