The importance of the having a [tag]great headline[/tag] is vital.  It doesn’t matter how good the sales copy is after the headline, if people read your headline and then leave.

 

The job of the headline is to get the reader to read the next line.  Once you get someone reading your copy, they tend to keep on reading, if it’s good.  If the headline isn’t good, the reader might leave, but they also might just scroll down to see the price.

 

If you have this dirt cheap price, then people might see that and go back and read your copy, but if you don’t, you’re in trouble.  Who wants to price their product dirt cheap?

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