“Finally a specific business and marketing driven CMS enters the marketplace”
This highly configurable web marketing software has been shaped during a three year development period by marketing pioneers Jeremy Gislason and Simon Hodgkinson, 2 ‘household names’ in the Internet Marketing community over the last few years.
It will be part of their [tag]MME3[/tag] launch
Users of this powerful application with have the ability to build and manage their entire online web presence without the need of coding, FTP and without knowledge of HTML.
CMSinfusion is released as server based, installable software and comes with a 10 site licence. (The creators say additional licences will become available upon request).
At present CMSInfusion consists of 12 ‘Core’ modules including: a Flexible Configurations module, Menu Navigation management, Site Design management, Logs and Reports functions, Multi-Level Admin/User management, Site Based Member management, Customer Support management, FAQ management, Testimonial management, Ad Code management, Banner management, Recommended Resources control and Link Tracking/Generation management.
At time of release 8 additional ‘Plugin’ modules will be shipped with the software giving CMSInfusion a entirely new level of functionality, tailored to meet specific online business demand
- These include:
Digital Product Management, Article and Content Management, Audio Management, Video Management, Member to Member Offer Management, JV Zone Management (two network driven features that are highly flexible and very ‘WEB2.0′ friendly), Featured Products Management, and a comprehensive Affiliate Management System
The ‘Plugins’ integrate directly into the ‘Core’ software and become accessible immediately after secondary installation.
[tag]CMS Infusion[/tag] moving forward - plans to release four additional Plugins within a few weeks of the official ‘Core’ launch.
These include A full featured Shopping Cart Module, a Paid Advertising Module (allowing site owners to sell advertising space on their sites), Review Management designed to encourage member and visitor interaction with the system, and the quirkily titled ‘Bonus Stampede’ Manager - An innovative application the creators plan to trial on the http://www.MarketingMainEvent3.com site on June 5th
All 4 modules are now in the testing phase of production.
Japan based Jeremy Gislason current owner of a 60,000+ members marketing site: SureFireWealth at http://surefirewealth.com is the driving force behind the release of this software.
Already a long time user of the pre-release version, he and British based business partner Simon Hodgkinson have already used the system with Million Dollar plus sales results through 2006/2007
Gislason, describing CMSInfusion was quoted as saying,
“[tag]CMSInfusion[/tag] is a powerhouse tool for all web driven business users - It’s actually a system I refer to as the ‘God Panel’ because of the sheer capacity it has to manage every aspect of an online business - Until now users have had to fashion together multiple applications, with potentially disastrous results to achieve anything like the functionality of CMSInfusion - When we launch it will put an end to the need to fasion Heath Robinsonesque systems and give people the chance to run their businesses with just one control system”
Hailed as a significant breakthrough by leading commentators in the Internet Marketing Community, it seems the official launch day is set to put this software firmly on the map with a BANG -Currently (May 19th) over 3,500 small to medium business owners have registered an interest in owning the system and gaining access to the Hodgkinson & Gislason’s [tag]MarketingMainEvent3[/tag].com membership site and to be the first to use CMSInfusion.
You can see a free preview video of what this software can do by visiting http://www.cmsinfusion.com/cmsipreview/
The main launch period will last just 7 days until June 12th
You may contact Jeremy Gislason or Simon Hodgkinson in regards to CMSInfusion at their help desk at MMEhelp.com.
Stop the presses! Or at least put them on hold because you’ve got something to say and you want the world to hear it. But how do you present your big story to the media without being ignored? A press release is a written or recorded statement to the media for the purpose of proclaiming some newsworthy story, but how should it be formatted and what should it contain? Lets walk you though some press-release terminology so you can write press releases that will, as you may have guessed, stop the presses.
The first important thing to realize about a [tag]press release[/tag] is that you’re not submitting a finished story. Finished stories are what journalists do, and the job of a press release is to catch a journalist’s attention. A press release is an entirely different thing from a news article. While a news article is a grouping of facts, developed by journalists and published in the news media, a press release (also called a news release) is sent to journalists to entice them into developing an article on the subject you’ve submitted.
So what does that tell you about your press release? It simply has to sell the idea of a story to a journalist. You have to show your story is newsworthy, something that will interest the journalist’s audience. As you may have guessed, your press release can’t be a sales letter for your newest product or service disguised as a “storyâ€. Such a thing might be considered the journalistic equivalent of spam and the media can recognize these veiled sales letters a mile away. You need to show the human interest behind your story, the benefit to the reader, and of course the benefit to the journalist for developing the story into an article.
So now that you’ve got all that in hand, how do you format your press release? Here is a list of the major elements of a professional press release:
1. Headline: Grabs the attention of journalists and briefly summarizes the news.
2. Dateline: Contains the release date and usually the originating city of the news.
3. Introduction: First paragraph in a press release giving basic answers to the questions: who, what, when, where and why.
4. Body: Further explanation, statistics, background, or other relevant details.
5. Boilerplate: A short “about” section with background on the issuing company, organization, or individual.
6. Media Contact Information: Name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person.
We offer a great package on putting together the perfect press release and we share with you secrets to making sure your press release performs at optimal levels… and we share this with you in our press release videsl at our press release site @ Press Release Videos
If you include these elements and make your story sound truly newsworthy, your press release will establish you as a professional and help you gain the respect of the media and get more visitors. Without these important elements, your press release is likely become nothing more than wastepaper basket piece…
Press releases are a very popluar way to create a flood of traffic to your site. Using an offline press release is another effective tactic to bring traffic to your website.
Most people think to [tag]submit a press release[/tag] you need to have some earth shattering news about your business. Also many small businesses think only the larger corporations are the ones to submit press releases as they have big news to announce to the world. We are here to tell you that this is just not true. Many small businesses are submitting press releases regularly and getting the massive benefit and increase in business that a press release can bring your business.
Contrary to belief you do not need to have a major life changing news story to write a press release. Many seem to believe that only major corporations are allowed to [tag]write a press release[/tag], since they always have something big to announce. There is plenty of room for small businesses, sole proprietors, and even the average everyday web surfer to submit a press release and get noticed.
A press release from Wikipedia is defined as such “A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial newswire services are also used such as Eworldwire to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences.
A news release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a news release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A news release is generally biased towards the objectives of the author.
The use of news releases is common in the field of public relations, the aim of which is to attract favorable media attention to the PR firm’s client, and publicity, the aim of which is to attract favorable media attention for products marketed by the client.â€
Now with the internet at your fingertips everyday, you can use the power of the internet as a [tag]publicity tool[/tag] for your business by submitting press releases on a regular basis. There are free and paid services online to submit your release to.
Telling a story or sharing product and service information is fine in an ad. But the bottom line is that you want to close a sale. The difference in ad copy doesnt have to be earth shattering. It can be very slight, in fact. Here are ways to make your ad a little more effective come closing time.1. TESTS Make public knowledge the results of your product and service testing. Share how your items stand up against the competition; how durable they are, how safe. Discuss the quality and unique features. Let people know why they should choose your items. And present the material in a professional way with statistics, graphs, before and after photos or other graphic images and a well-written report or case study documented.
2. YOU While youre at it, let them know why they should choose you! Dont hide behind a P.O. Box and Yahoo email address. Add your background information, a nice executive resume, testimonials from clients, work samples, community involvement projects, industry awards, educational courses you continue to take for self improvement, workshops and seminars you attend, etc. let people know who you are. Add a nice, professional photograph of yourself, too, if you like.
3. CHARITY Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other.
4. GUARANTEE Include a good, solid guarantee in your offer. For examples, look at the last thing you purchased and check out the guarantee. In a nutshell, make it a lifetime offer and / or give them back MORE than they gave you.
5. PS Since most people look for this feature, add it! Say something in your P.S. like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why the reader should buy and NOW.
6. CONTACT Do include complete contact information that works! Test any email addresses and telephone numbers before going to press So next time you need to ace your ad copy, go back over what you wrote and tweak it here and there for improvements. Better yet, have a contest and invite your readers to do it for you! Hows that for a win-win solution?!
=====================Ian Del Carmen is an online business professional running his main site at http://www.ianDelCarmen.com. His other sites include http://TheOnlineBusinessProfessional.com, http://MobileEbooks.net, http://InfoProductLaboratory.com, and many more…=====================
