Web Traffic Explained

When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and his co-founders came up with a simple plan. Besides offering frequent shopping contests to get visitors coming back, a special “Madness” section of the site offers a dozen different quirky ways to interact with the brand, including dating tips, a term paper clinic, a podcast from the Moosejaw cleaning crew and a popular feature called “Rock, Paper, Scissors. At about the same time, the chain took a full-immersion plunge into mobile commerce with a mobile Web site that lets customers access and buy from its 40,000-item product line over their Web-enabled cell phones. To stay ahead in today’s fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. read more

[Tags]customers, moosejaw, marketing, industry, promo, marketers, web promotion[/Tags]

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[Tags]video marketing[/Tags]

Article marketing is regarded by Internet marketing experts as one of the most effective promotional methods to publicize your website and to increase the number of back links (incoming links) to your website content. Corporates and small business owners should create a clear social media marketing strategy as part of an integrated communications and marketing strategy. Web Widget Marketing is not only an exciting new marketing technique; it is fast becoming one of the leading brand-building marketing strategies for businesses advertising online. Introduce an effective Email communications strategy as part of your marketing strategy to grow your existing customer base and to expand your client base significantly through permission marketing and regular targeted communications. Srinivas also authors the blog, Internet Marketing , which features Srinivas’s insight on the Search Marketing and Web Analytics Industry. read more

[Tags]marketing, search, content, companies, media, online, video marketing[/Tags]

Hey guys, back in December of 2007 I wrote a post about a Google Adwords tip that I was testing to see if it lowered my cost per click. OK, I just ran a report in my Google Adwords account for December 5, 2007 (the date of my previous post) through today. Average CPC for A = 41 cents with an average position of 4. Average CPC for B = 42 cents with an average position of 5. Don’t view this test as super scientific — but the tweak clearly lowered my CPC, and if I had focused more on these two adgroups, I probably could have lowered the CPC even further for adgroup A. read more

[Tags]8212, adwords, average, cpc, post, =, google adwords[/Tags]

This week I found a link on my dashboard to Wordpress SEO Whitepaper. read more

[Tags]dashboard, found, link, seo, week, whitepaper, seo tips[/Tags]