In today’s information economy, it can be said the person with the most information wins. The same would hold true if you want a successful website; you must have information to analyze if the things you’re doing to promote it are effective. But what are the types of [tag]website analysis[/tag] systems are available to you, and which of them will best suit your needs? Is there an analysis technique that is more accurate than others in helping you decide which promotions are actually getting results? Should you use your web host’s default statistics program, or are there other services you should consider? This chapter will give a brief overview of web analytics and their uses in the measurement of your website elements’ contribution to your business objectives.

 

There are basically two types of website analysis in wide use today, log file analysis and page tagging. Log file analysis reads the logs a server records on every transaction, but this might be inaccurate due to the widespread use of page caching. The desire to outsource web analytics and expand the available data has led to page tagging, which basically uses a JavaScript (PHP or ASP in some cases) to count the number of times an image (which may be invisible) is served to a visitor. This JavaScript can also pass along information about a particular page and the visitor.

 

Many web hosts offer a default statistics program to provide you with basic information. Awstats and Webalizer are most likely the most popular stats engines available today. Keep in mind your web host may update different types of information at different times, so if you want a complete picture of what has been happening at your site you may need to wait for information which is a few days old.

A recent trend has seen a move away from these systems in favor of the more detailed information available through [tag]Google Analytics[/tag]. Google Analytics is located at https://www.google.com/analytics/ and as you have probably guessed, is operated by Google. This system offers a wide array of analysis tools, including reports for Marketing Optimization and Content Optimization. Would you like information to help you understand how your marketing efforts are working, and where there might be a link in your funnel? It’s all there, and it’s all free.

 

With any of these services, you will at least consider tracking your referrers. After all, once you start promoting your site, you’ll use different methods and it is important to track which ones work and which ones don’t. With that information in mind, you’ll then repeat the steps that lead to success and stop spending time for strategies that don’t get results.

 

Remember, the player with the most information wins!

Paid Traffic Vs Free Traffic

Due to the rapid usage of the Internet becoming a norm throughout the globe, various groups of people are now able to market their products and services by setting up a website. However, the best-designed web site will not produce income unless there is traffic directed to it. There are a couple of options to obtain [tag]website traffic[/tag]. One is through [tag]free web traffic[/tag] and the other one is through paid traffic. Let’s examine the differences between the two. You can then decide whether the former or the latter is a suitable choice for your website.

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As a basic rule, as you plan and [tag]design your website[/tag], you should be looking at other sites that are in the same genre as yours. Maybe they offer similar or complimentary services. Maybe they provide information about the same topic. Try to build relationships with the operators of these sites. Leave comments on their blogs and participate in forum discussions, leaving a link to your own page in your signature.

You may want to consider adding a blog to your website. Create an RSS feed that notifies subscribers whenever you have updated information. Be diligent about keeping the content on your page fresh and you will find that you begin to get repeat traffic. Others will begin to link to you from their own pages and list you as a valuable source of current information. Just as in any traditional business format, building relationships and networking will be vital pieces of your success.

The important thing, as you are beginning, is that you have a strong understanding of the fact that it takes some work. To [tag]increase your web traffic[/tag] flow at your website won’t happen by accident. It takes careful planning and sharp execution to make that hit number go up. At this site, we are going to show you how.

There are an enormous number of ways that you can make money online. Whether you are selling advertising space, selling actual merchandise, or selling information, you determine your success or failure by your ability to get people to visit your site.

 

If you started a business and put all of your advertising on the side of dirt road with minimal traffic, then you probably won’t see any fruit produced by that effort. In the same way, you want your store to be located in a busy part of town where casual shoppers linger. Your best business may come from people who just dropped in while window-shopping.

 

The key to succeeding in any internet related business is [tag]traffic[/tag]. You must find ways to lead potential customers to your front page. If you think you can rely solely on the search engines to put you at the top of their lists, then you may be setting yourself up for failure. [tag]Search engines[/tag] use a complicated formula when deciding which pages show up first. Unless yours is the only business of your kind in the world that has a web site, you probably won’t get to the top of the list. If for some reason you do, then you probably won’t stay there for very long. Corporations buy the rights to search phrases and generally pay big money for the opportunity to be highlighted at the top of the list.

 

One interesting point to keep in mind is that, the more traffic you have at your site, the more likely you are to slide up in the search engine results. The question then, is how do you get that initial flow of customers, clients, or readers to make your website a place that they regularly visit? This is the core question of this book and you’ll get plenty of answers to this question by visiting our site often.

In our last installment of Google Adwords, we briefly introduced you to the subject of Adwords and the potential that this kind of advertising holds for massive profits. In this installment, we’re going to do some pre-planning before we even open an Adwords account. This pre-planning assumes that you already have a website and a product to promote. If not, that’s the first thing you need to do.

Okay, we have our site and our product. Hopefully, your site is SEO ready. If not, get it ready, because you really want to have everything in place. Okay, now that it’s ready, go to the keyword meta tag of the sales page and copy down all the keywords. You’re going to need this for your Adwords account when you open it.

The next thing you’ll need to do is come up with at least one 3-line ad. For now, don’t worry too much about what is in each line because you can always put your campaign on pause after you create it and then work on it at a later date and time until you get it just right. For now, you can simply do something like this…

Ad line 1
Ad line 2
Ad line 3

You’re also going to need to come up with a link to your web site. This can also be changed at a later date as well. For now, let’s just get what we need in order to create our account. I’ll never figure out why Google does things this way, but then again, I never understood the logic behind why they do anything.

Okay, now that we have the few basic things we need to get started, let’s go to the Google Adwords site and open up our account.

You need to go to the following URL:

After you arrive, click on the box at the right that says “Lets Get Started.”

You’ll then arrive at a page where they ask you if you want to use the starter edition or the standard edition. Choose the standard edition because you are going to need all the features that is has. After you choose that option, click on the continue button at the bottom of the page.

The next page is where you choose your target markets. The defaults are English and Countries and Territories. Leave the defaults as they are and click continue at the bottom of the page.

The next page will show you the countries that you will be targeting. The United States is the only one chosen. This is something that nobody is going to tell you. What you want to do is add to this list the following countries.

Australia, Canada, United Kingdom. These are all predominantly English speaking countries and you want to target them as well. After you’ve chosen them, click continue on the bottom of the page to move on to the next section.

In our next installment in this series, we’ll continue with setting up our ad.