Archive for March, 2007
Make Your Ad Copy More Effective
Telling a story or sharing product and service information is fine in an ad. But the bottom line is that you want to close a sale. The difference in ad copy doesnt have to be earth shattering. It can be very slight, in fact. Here are ways to make your ad a little more effective come closing time.1. TESTS Make public knowledge the results of your product and service testing. Share how your items stand up against the competition; how durable they are, how safe. Discuss the quality and unique features. Let people know why they should choose your items. And present the material in a professional way with statistics, graphs, before and after photos or other graphic images and a well-written report or case study documented.
2. YOU While youre at it, let them know why they should choose you! Dont hide behind a P.O. Box and Yahoo email address. Add your background information, a nice executive resume, testimonials from clients, work samples, community involvement projects, industry awards, educational courses you continue to take for self improvement, workshops and seminars you attend, etc. let people know who you are. Add a nice, professional photograph of yourself, too, if you like.
3. CHARITY Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other.
4. GUARANTEE Include a good, solid guarantee in your offer. For examples, look at the last thing you purchased and check out the guarantee. In a nutshell, make it a lifetime offer and / or give them back MORE than they gave you.
5. PS Since most people look for this feature, add it! Say something in your P.S. like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why the reader should buy and NOW.
6. CONTACT Do include complete contact information that works! Test any email addresses and telephone numbers before going to press So next time you need to ace your ad copy, go back over what you wrote and tweak it here and there for improvements. Better yet, have a contest and invite your readers to do it for you! Hows that for a win-win solution?!
=====================Ian Del Carmen is an online business professional running his main site at http://www.ianDelCarmen.com. His other sites include http://TheOnlineBusinessProfessional.com, http://MobileEbooks.net, http://InfoProductLaboratory.com, and many more…=====================
Keyword Analysis Research
Doing proper Keyword analysis is critical to your web sites success. Choose the wrong keywords
and you are building a site in which no one will visit. Do not underestimate the importance of proper[tag] Keyword analysis research[/tag].
In running a web development company I see day after day clients who have put together
websites with no thought to [tag]keyword research[/tag]. I am not sure if they understand how
someone finds a particular website, but one thing is for sure, they want traffic and expect it by just having a website up on the net.
This is really a backward approach and unfortunately many “web designers” also build sites without
any real thought to keyword research.
So how do you do keyword analysis research?
What tools are available that you can use to determine what people are looking for?
The first answer to the above questions is to try and really think like your client or customer would.
What would they type into the search engines to find you. Make a list of at least 20 different words that would describe your business, site or product.
After you have put together a list of words you think people might be looking for, head over to http://spyfu.com/
Spyfu is a relly cool new keyword research tool that will allow you to quickly find your competition on both organic searches and Pay per click searches. It will give you relevant keywords, and tell you what keywords other advertisers are using that are related to the orginal keyword.
Spyfu is free and in beta but it is quickly becoming my tool of choice when looking into doing keyword analysis research. I higly recommend you put this in your favorites and before you build a website spend some time determining what people are looking for and look for what I call “holes” (higly searched but not many results) and if you product/information fits the hole, then plug it with your site and deliver the information the searchers are looking for.
Spyfu is just one of 20 seo tools that I have put together in the package below. It is your backpack
of 20 [tag]Seo Tools[/tag] that you should know and use.
Click here to access our 20 Seo Tools or click on the picture
Best Web Publishing Software
Why Blogging is the [tag]best web publishing software[/tag] platform
First off, I want to be frank right up front so I don’t waste your time! Sometimes you have to look at things differently and have an open mind. If you are what I call a “follow the herd” kind of person than this most likely will not be for you!
I am here to tell you flat out that blogging is the best web publising software available. Now I am not going to claim I know about all the [tag]web publising softwares[/tag] available, because I don’t. What I will show you and share with you is my personal experience and that of people I know that are dominating markets using blogs. But not just any blog.
If you have been online and watching the Blog explosion than you are well aware of Blogger, Type Pad, Joomla, and [tag]Wordpress[/tag]. Those are the big 4 blogging systems online. I am sure there are others, but those are the ones that stand out above the crowd.
So why is blogging so popular and why is it great for web publishing?
Blogging for [tag]web publishing[/tag] allows you to instantly take your story or information, and publish it very quickly. It is accessible from anywhere. It can be very powerful if set up properly. Some of the highest visited sites today are blogs.
Please watch this video about the different blogging platforms and why one stands out above the crowd for being the best web publishing software. It is not the greatest video for quality purposes but the point it makes is very important
From looking at the video, you now know that Wordpress is a great publishing platform that is very flexiable. But this is just the beginings of what we have to share with you about Wordpress and how we use it. Our company has taken wordpress and tweaked it over the last 2 years and turned it into a powerhouse of a web publishing software. We have created what we call “Post and Rank” platform. We have removed all the technical barriers and are setting up publishers with a fully ready to publish and highly advanced platform to help you spend more time on what you do best…Create and Write.
We utilize 3 differnt softwares within this system to bring you an incrediable [tag]web publishing system[/tag]. Lets look at a few sites that are utilizing this system.
This first site is only 9 months old and is now dominating the niche it is in. This is how [tag]content publishing[/tag] is done. Check out Crafty Places
The next one is in a higly competative niche and after less than a year is being invited onto radio shows to share his knowledge and expertise. This site again in a very short time is becoming what we call an authority site. Click here to see another example of our web publishing software
And Last but not least is the friday traffic report. This site is doing about 4000 unique visitors a day and is also built on our wordpress blogging system. This is in a highly competative market, but is becoming an authority in the market. Check out the friday traffic report here
As you can see from these sites, they are content rich websites that are flourishing in their respective markets. They are not only Web 2.0 Friendly but are utilizing the latest tactics to bring huge amounts of targeted traffic to their sites. I highly recommend that you seriously take a close look at our system and come see how you can use the best web publishing software available to achieve your goals online.
So what is your next step?
Head over and access our free 24 page report on why our web publishing software works and get access to an overview of our system.
Google Adwords Promotion
Double Your Traffic To Your Website In 30 Minutes Or Less!
[tag]Google adwords[/tag] is an amazing advertising medium and one that allows you to quickly test a market and determine if what you are offering is a good match for your audience.The Reason is a[tag]Google Adwords promotion[/tag] is one of the best ways to get your advertising directly infront of the eyeballs that are looking for what you have. You can specifically choose when, how and where your ad shows up on google. If you are unaware of google adwords, go to google right now, and in the search bar type in whatever you sell or offer. On the right hand side of the web page you will see something that will look like this:
Increase My Web Traffic
Add your link to over 100 Sites
Increase Web Traffic @ internet.com
www.jupitermedia.com/partners
This is a typical [tag]Pay Per Click[/tag] Ad. When someone clicks on that ad, the advertiser (you) would pay a determined amount for that click. Now the huge advantage of this is you can specify what words you want someone to search to find you. In the above example I used “increase website traffic”. Since my site is about [tag]how to increase website traffic[/tag], the person who clicks on the ad is loooking for ways to [tag]increase website traffic[/tag].
Thus this gives you a targeted visitor to your site that is very qualified to seek your offer.
Before you get all excited and jump into the adwords game, you need to educate yourself on this process. Google Adwords can be very tricky and without the proper knowledge you can loose hundreds of dollars very quickly. There is a science to adwords and you would be well advised to equip yourself with the proper knowledge or hire someone who is expereinced.One of the most knowledgeable people in this industry is [tag]Perry Marshall[/tag]. Here is a short video clip ifrom Perry Marshall introducing the concept of Google adwords.
A Google Adwords Promotion can be a fantastic way to increase web site traffic immediately to your site. I would recommend you take Perry’s 5 day course and get a good overview before you do anything. Simply click on the picture below to access his course.
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Increase Traffic to your webiste using this tactic
As you may know, there are multitudes of ways to [tag]increase website traffic[/tag] and I am sure you have heard of a few of these. You can buy traffic. You can use Pay per click. You can submit your sites to the search engines. You can hire a company to SEO your site and monitor it. You need to find people to link your site with. WE could go on and on but mostly it will just add to your confusion. So lets keep it simple.
As a person who is searching for [tag]how to increase traffic to your web page,[tag] my suggestion is you start tracking everything you do to find out what works and what doesn’t. As you get better at [tag]driving traffic to your website[/tag] it will be very important to spend your time wisely on what it working. So make a decesion right now to put a system in place that will help you know where people are coming from when they visit your site and what they did to find you. If you learn to anyalze this, you will soon master traffic generation.
One thing that definately works to increase traffic to your web page is by writing articles. This should become a very important part of your overall strategy. People are generally searching online for information. By writing articles about your business, you share information that people are looking for and you are seen as an expert in your field.
Also, by writing articles you will be able to add new fresh original content to your site. This too, is very important from the search engine standpoint. Also, if will give your web visitors a reason to keep coming back if your site is constantly being updated with new content.
Another aspect of writing articles is you can then submit them to the article directories like http://www.ezinearticles.com. This is one of many article directoies that will list your article and allow others to come along and not only read it but they can add it to their websites as content. In the bottom of your article there is something called a resource box. In the resource box you can put your name or company name and a link back to your website. This creates backlinks which is another advantage of writing articles.
In conclusion, the question of [tag]how to increase traffic to your web page[/tag] literally holds many answers, some good and some not. It is your job to determine what works and what doesn’t. You should have a system in place that will track all forms of [tag]traffic generation[/tag] that you use. One thing you should do is write articles consistently and post them on your site and submit them to the article directories. This is a proven tactic to [tag]increase traffic to your website[/tag].
